Australian cultural resource management company Terra Rosa approached H Creative Brand Design to create a brand identity which would help them to communicate sensitively with the indigenous peoples of Western Australia. We started the project by carrying out research into Aborigine art and culture, which ultimately lead to a hand-drawn device featuring the abbreviation TR. The brand identity was well received by it’s intended audience and was rolled out across marketing materials, signage and vehicle livery.
Terra Rosa also briefed H Creative to create a brand identity for The Mulga Foundation, which was established in 2012 under the auspices of the National Trust of Australia (Western Australia). The Foundation works with Aboriginal communities in the North West to assist communities in developing and implementing their vision for their country, community and culture. We created an identity which would reflect the range of areas they seek to protect.